OK, I'll just come right out and say it. Dell's plan to sell computers at the Wal-Mart is probably going to fail. Why? The Wal-Mart consumer is just plain stupid. They are not going to grasp the complexities of a $698 Dell laptop. We're already starting to return these computers and they've been in stores for like a week?
The computer is low-end anyway. Any laptop you buy in Wal-Mart for $698 is going to be quality. Right?
Spare me the black-and-white faded-toner Xerox copy paper signs taped to all the registers now advertising "DELL COMPUTERS NOW SOLD AT WAL-MART" Tack-o-rama.
Or the big stack of the $498 desktops sitting in a nice convenient pile about 30 feet from the grocery entrance. Handy for shoplifting, I'd say. But I digress.
This couple comes up to the Service Desk. They've got one of the new Dell laptops. They want to return it.
ME: "What's wrong with it."
THEM: "The screen flashes."
ME: "Did you call tech support?"
ME: "Um." Trying to think of what to say. If I spend $700 on something, I'm going to try to make it work. Returning it because I'm too stupid to make it work is usually not an option. Of course, I'd never buy a computer at Wal-Mart.
ME: "Um, do you want to exchange it?"
THEM: "No. We don't want a computer anymore. It is too complicated." That's the real reason you're returning it.
ME: "Um, OK." Button. Mash. PS MERCH RETURN [defect] Cash. Sign. Thankyouformakingmylifeevenmoremiserable. Because you can spend $700 on a laptop that you can't even operate and I can't pay my rent.
When they left, I wanted to yell "Just go buy an iMac!"
Of course, they were probably too cheap to shell out for something that is actually going to work!